There has been a lot of talk this past week about a report profiling the mislabeling of salmon. It uses serious words like "fraud" and "bait and switch". Yes, we are concerned about the mislabeling that is seen in the marketplace. We've even seen cases of it ourselves. When we see it we take action whether it be asking a seafood counter to simply correct a misplaced sign or whether it be calling a seafood market across the country and clarifying the region that their coho salmon came from. Each instance is an opportunity to educate one more retailer, one more staff member and yes one more consumer of wild salmon.
Why are non-wild salmon products being labeled “wild salmon”? Wild salmon has become the standard that you the consumer desires. Alaskan salmon producers have done a good job introducing wild salmon to consumers across the country and now you all want WILD! People care about the food they eat. People care about the planet we live on. We want to eat food that tastes good, is healthy for our bodies and healthy for the world we live on. A wild food that comes from a wild oceanic system, who wouldn’t want to eat wild salmon?
As consumers you hold the power of the purse. You decide what products are available. If you ask your seafood counter often enough for wild Alaskan salmon your seafood counter will carry it. When you see wild salmon in the case ask where it is from. Ask that they confirm that it is wild Alaskan salmon. The more these questions are asked the better your seafood counter will get informed. When you are at the seafood counter look closely at your choices. Ask to see the wild salmon held next to a farmed salmon. You will see the differences. When you take home the Copper River sockeye salmon you will taste the difference.
You can feel good about your purchase of wild Copper River and Prince William Sound salmon. A fleet of 540-570 individual fishermen catches each of the salmon that comes out of Management Area E here in South Central Alaska. The Alaska Department of Fish and Game manages the most sustainable fisheries in the world. Sustainability is even written into our state constitution. Commercial salmon fishing isn’t for the faint of heart. It’s an adventurous way to support a family. This fleet of family fishers is passionate about these fish and this way of life.
We feed this delicious healthy protein to our families and we are happy knowing that families across the country choose our wild salmon. We take pride in putting wild Copper River and Prince William Sound salmon on your plate and we thank you each time you choose Copper River and Prince William Sound wild salmon.
P.S. We care about this issue. In 2012 we reached out to our legislators asking them to take action and we will continue to do at every opportunity.
Posted on 11/6/2015 at 10:57:00 PM